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Senior Director, Martech Strategic Partnerships

Company: Acxiom
Location: Carson City
Posted on: June 8, 2024

Job Description:

The goal of the Senior Director, Martech Strategic Partnerships and Business Development role is to establish and grow Acxiom's business for the Marketing Cloud partnerships with an emphasis on CDP Partners.

This will be a growth role with a primary focus on growing a business for Acxiom in the CDP ecosystem. The objective will be to identify and create Acxiom opportunities with CDP and other MarTech partners. The role will be accountable for implementing and growing Acxiom's partner strategy with CDP Partners: creating the business plan, defining cross-functional initiatives to deliver on the plan, and meeting targets for the partnerships including revenue, pipeline creation, partnership tiers, partnership health and strategic objectives.

It will be a role with significant cross-functional leadership requirements including Acxiom teams (sales, product, engineering, delivery), partner teams (field sales and partnership orgs) and alignment with IPG where appropriate.

It is an individual contributor role but does have the ability to grow a team of reports with the growth of the business.

Business Development:

Implement and grow Acxiom's vision and value proposition in the CDP ecosystem

Drive creation of Acxiom client-facing sales materials for partnership offerings including sales decks and partner marketing materials

Build pipeline of opportunities, and lead new business opportunities, through the sales process -- working collaboratively with Acxiom Sales, Sales Enablement, and partner Sales teams

Monitor and manage performance metrics/measurement across the partnership portfolio

Partner Management:

Set and execute strategy for Acxiom's "sell to" and "market to" the partner's sales and alliance organization to build and maintain Acxiom's brand with the partner. Set plan, execute on relationship development approach

Drive account alignment strategy with partner for targeting of high potential accounts (existing, new) between the two organizations

Lead the plan for engaging in the partner's alliance programs: market development funds, certifications, co-marketing, partner joint solutions, etc.

Financial & Contract Management:

Maintain pipeline in Salesforce along with support of Sales Operations

Ensure handling of contracting and related paperwork including NDAs, MSAs, SOWs, etc with the support of Sales Operations

Client Management - Sales & Account Management:

Align with client sales teams to pursue opportunities for upsell and growth of CDP services within existing accounts

Align with new logo sales executives to pursue CDP opportunities within net-new accounts

Align with other IPG agency client, strategy, or other leadership for cross-agency sales pursuits and joint offering development

Escalation point for any sales engagement issues related to the partnerships

What you will need:

7+ years of experience in marketing tech, data, digital, or marketing services industries

7+ years of experience in customer/partnership management

Bachelor's degree or master's degree in a related field from an accredited college/university

Demonstrated success in building and nurturing win-win alliance relationships

High level technical knowledge related to CDP and MarTech solutions

Ability to create new and creative partnership solutions and joint value propositions

Strong networking and influence management skills that translate into building commitment and driving actions across organizational boundaries

Ability to present to senior level executives as well as run and facilitate strategic working sessions

Highly credible communicator with excellent organization and project management skills and track record of delivering results

What will help you stand out:

Network of relationships and domain expertise in CDP technologies, such as Treasure Data, ActionIQ, Adobe, etc.

Domain expertise in identity resolution, consumer privacy and the ethical use of data

Existing understanding of competitive CDP and MarTech landscape

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https:////www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .

We are leaders in helping brands achieve the number one mantra for every business - know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.

We're one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we've helped the world's best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you're an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We're looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise - to our clients and to our associates - and define our company culture.

If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.

We highly recommend you create an account to monitor your resume submissions. Click on the Sign In link above to create an account or sign up at the end of your application.

Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more:

About Us (https://www.acxiom.com/about-us/)

Follow Us on Twitter

Find Us on Facebook (http://www.facebook.com/AcxiomRecruiting)

Careers Page

LinkedIn (http://www.linkedin.com/company/acxiom)

Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the Find Jobs report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https://www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .

Attention Mexico Applicants: Please see our Privacy Policy notice here (https://www.acxiom.com/wp-content/uploads/2023/07/ACXIOM_MX_AVISO_DE_PRIVACIDAD_EMPLEADOS_Privacy_Notice_Workday.pdf) .

Keywords: Acxiom, Carson City , Senior Director, Martech Strategic Partnerships, Executive , Carson City, Nevada

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